Helen Zuo is brand marketer at L'Oreal USA in New York City with a passion for the marriage of brand and digital strategy and digital/tech innovation. She has worked with Condé Nast, Johnson & Johnson, and L'Oreal USA, managing their respective brands including Women's Wear Daily, Tylenol, Garnier Fructis, Essie, L'Oreal Paris, and currently SoftSheen-Carson, L'Oreal's African American hair division. She has also collaborated on projects with Dannon USA and startups Rent the Runway and Bellaga.

Helen received her B.S. in Marketing, Management, and Creative Writing from the NYU Stern School of Business. At NYU, she served as President of the Stern Entrepreneurial Exchange Group and led marketing and advertising for NYU Local and NYChic online and print publications during their respective launch years.

In her spare time, Helen is an NYC foodie, start-up enthusiast, and author of women's lifestyle blog, Helen Hearts. Established in March 2008, Helen Hearts is a member of Glam Media's Publisher Network and has partnered on product giveaways with several corporate sponsors including Shopbop, Perricone MD, Shabby Apple, Tatcha, Mikasa, UGallery,

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