Joanna Hillman

Tampa, Florida

I'm a designer who loves to rehabilitate old paragraphs, or a writer and editor who can't stop doodling -- take your pick.

My background is mostly in the fashion industry, as a footwear designer and developer, although I've moonlighted in apparel and accessory design, as well. In my previous life, I was a content manager for a national non-profit, wrangling sentences and people (gently!) to ensure consistent messaging.

Currently, I work as a trend analyst for footwear and apparel companies, locating the intersection between current and future trends, brand image and customer expectation.

I also design and illustrate concepts for fashion-based marketing initiatives and ad materials. I enjoy it most if you ask me for lots of supporting documentation, impeccably edited.

  • Education
    • University of Notre Dame
    • The School of the Art Institute of Chicago