I’m a technopreneur with 15+ years of experience building AI-driven SaaS, fintech, and sustainability platforms from zero to scale. My journey spans founding Carbon Balance, a climate tech startup in Singapore that helped e-commerce businesses measure, reduce, and offset their carbon footprint, to founding Optivi AI, a brand intelligence and optimisation platform that helps enterprises and agencies track, analyse, and improve their visibility across Generative AI ecosystems.

At Optivi AI, we’re redefining how brands appear in AI-powered answers—helping them measure their Brand Visibility Score (BVS), benchmark against competitors, and optimise presence across ChatGPT, Gemini, Claude, Perplexity and beyond. Visibility isn’t luck—it’s engineered.

I’ve also contributed to fintech innovation, including building fraud detection MVPs and portable credit scoring for the underbanked in Southeast Asia, and participated in venture programs like Antler and Entrepreneur First.

Recognised with awards such as ITEX2009 Gold & Corporate Invention, NTT Com Startup Challenge Finalist, and named among MIA’s 70 Rising Personalities on LinkedIn Malaysia, I’m driven by one mission: to create positive impact through innovation and entrepreneurship.

I hold a BSc in Computing (Staffordshire University) and a Master’s in Innovation & Entrepreneurship (Università degli Studi Guglielmo Marconi). Fluent in English and Arabic, I bring both global perspective and hands-on execution to every venture.