Howard Kaplan

I've spent the last two decades working in, on and consulting to startups. I burned my hand enough times to know, life's too short to build something nobody wants.

Currently helping the next generation of Startup leaders @ the Harvard Innovation Labs & leading the product team at Queralt building the next-gen platform as a service, for next-gen Internet of Things applications.

In a past life, I was the CEO of FutureNow, a pioneer in the digital marketing optimization space. After 1,000 clients, I learned to believe what they do, not what they say. (Hint: your web analytics data should help you learn what they do!)