Dr. Hakan M. Sonmez

I build products and systems for a world where software increasingly thinks and acts.

My background is an unusual mix: I was trained as a medical doctor, but spent most of my life fascinated by computers, systems, and technology. That combination shaped how I approach problems mostly,... maybe analytical like a scientist, but curious like a builder.

Over the past decade I’ve been working at the intersection of product, systems, and technology, helping startups and scale-ups grow from 0 → N by turning complex ideas into scalable platforms.

In 2016 I founded InfiniteSoft, a digital product lab focused on software building. Two years later the company was acquired by global marketing technology company Insider One, where I joined as Vice President of Product.

Since then I’ve been building and scaling products used by companies across Europe, MENA, LATAM, and APAC, working closely with engineering, design, and commercial teams to create systems that deliver real value to businesses and their customers.

Today my focus sits in a new frontier of software.

For decades we built tools that humans operate.
Now we are starting to build systems that observe, reason, and act.

This shift fundamentally changes how products are imagined and built.

Much of my work today revolves around designing AI-native products and platforms via orchestrating models, agents, data, and software into systems that can generate insights, automate decisions, and create experiences at scale.

But building good systems is not just about technology.

It’s about taste.

Learning to recognize the right problems.
Seeing simple solutions hidden inside complex systems.
And guiding teams toward ideas that actually matter.

That’s the craft I continue to train every day.

At the core, I’m interested in one question:

How do we build intelligent systems that make human lives and businesses meaningfully better?

That question continues to guide everything I build.

Outside of work, I enjoy exploring new technologies, traveling, riding motorcycles, and constantly learning about how systems — technical or human — evolve over time.