bonElectronic Engineer turned Corporate-Marketeer turned Entrepreneur and Venture Instigator.

I discover and develop market opportunities using my experience and knowledge of marketing, digital business, product development and strategy and leveraging on my leadership and team management skills.

I have a broad experience in creating new products, new business ventures and knowledge of many different areas such as sales, legal, finance, IT and HR to be able to turn ideas into solid results.

From Procter&Gamble to Sonaecom till joining as partner and COO of a once start-up now multinational ActualSales, in 15 years of experience I have managed areas from IT, Marketing, Sales, Finance and HR. But my main area of expertise (and passion) is Consumer Marketing and Internet Business.

I'm also founder of Beta-i (NGO for the promotion of entrepreneurship), Director at João Sem Medo Entrepreneurship Center & Startup Mentor.

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