Ian McNairn is the owner & founder of McNairn Photography, an Edinburgh/Stellenbosch based PhotoSafari and Photographic business. Previously he was the Program Director Innovation & Social Collaboration in the World Wide Business Integration organisation within the Office of the IBM CIO, based in Scotland in a world wide role. He acted as a catalyst between innovators and implementers, facilitating the flow of ideas, best practices, standards and leadership and was an evangelist in the social software, collaboration and knowledge management arenas, regularly chairing and presenting at conferences around the world. Previously he managed a global development team in IBM as well as having worked in both the sales and marketing organisations. Before joining IBM he was the Global IT Strategy Director for the global insurance broker Sedgwick (Marsh & McLennan), and prior to that was a lecturer and researcher at the University of Pretoria and Univesity of the Witwatersrand. Ian has lectured on Knowledge Management, Innovation, Collaboration and Social Computing at the Universities of Cambridge, Birmingham, Sheffield, Surrey, Glasgow, Warwick, Westminster, the Chalmers University, Sweden and the IMD Business School, Lausanne.