Ian H Bates
Pioneer, Speaker, and Author in Suffolk, England
Regenerative Packaging Pioneer | Author | Speaker
Bates is a UK-based innovator with over 25 years in fibre-based packaging, driving ‘eco-friendly’ revolutions from startups to global campaigns. He has founded multiple ventures, patented inventions like PortaBottle® and PortaDrink®, and led teams at companies now part of DS Smith Packaging and Smurfit WestRock, focusing on waste reduction, plastic alternatives, and supply chain optimisation.
Thought Leadership
As a speaker, author of the just-published “Mind Waves” and host of “The Y-Factor” podcast, Bates helps educate and inspire on regenerative and leadership challenges. He also collaborates with industry bodies like Two Sides to help combat greenwashing and promote evidence-based practices.
Entrepreneurial Visionary
From sales roles at Metsä Group (1986–1994) to founding BLU8 Consulting, Bates has advised/is advising clients including Two Sides, EMGE, Colombier, NOA, The Sherwood Group, M&S, PRET, Waitrose, and Diageo on market strategies, innovation, and compliance. Start-ups, like PortaBrands, pioneered patented plastic-free packaging solutions for food and hospitality, leading to successful acquisition.
Regenerative Design Advocate
Majoring in chemistry, biology and mathematics he went on to study a degree in Marketing, Bates blends technical expertise (e.g., moulded fibre, cartonboard & corrugated) with creative passions like writing, licensed drone piloting, skiing, and sketching. Currently an independent consultant, he seeks roles with organisations passionate about real-world regeneration and stakeholder collaboration.