I am a digital product designer and entrepreneur with 15 years experience in helping businesses and startups to translate loosely defined objectives into innovative digital products.

I believe design is should not be considered as an after-thought. The combination of design, technology and business is critical to success because it enables product iteration to happen faster and at a higher resolution. Being fluent in the full design stack, from user research and interaction design to information architecture and communication design means I can take you from prototype to a highly scaleable digital publishing platform.. http://www.dnaofdesign.com

What I'm up to right now: designing an iPhone & web application called When!

Brands and organisations I have worked with: Apple, Visa, Virgin, Nokia, Sony BMG, Groundwork, Quintessentially, FilmFlex, Quebec Government, London Design Festival, University of the Arts, London Development Agency, Channel 4, ITV & The Princes Trust.

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