Irene herranz

I am an EE & CS Engineer turned tech Marketer with a great eye for Design. Spanning 12+ years of international work experience, I am a senior executive and full-stack marketer with deep expertise in Branding, Events, PR & Comms, Content, Digital and Demand Generation, heavily specialized on Product and Partner Marketing for B2B companies.

Part-time entrepreneur and full-time creative, analytical and driven, I am a product person that thrives in cross-functional and multi-generational teams in extremely fast-paced tech companies focused on execution. As people manager, I'm all about building and coaching high-performing teams based on communication and collaboration that help ship and sell meaningful user-first services in the experiential era we live in.

My main side project is acting as advisor on all things growth for Karumi, the Rock Solid Code development studio I co-founded four years ago with three talented software engineers I met at Telefonica. We are happily profitable since day one, with a 125% YoY growth.

Currently I am heading the Americas & EMEA marketing teams for InMobi, a global enterprise cloud company founded in 2008 with 1000+ employees, from its North America head office in San Francisco.

When I am not hustling, you'll find me getting lost in an art museum, attending a chilled folk music gig, going for a run along the Embarcadero piers or chasing down pugs and bulldogs in random city parks.