In a world that is increasingly empowered by social media, connected by screens, out of your control and enchanted by innovation, all that matters is the story people tells about your brand. Is it a good story? A bad story? Or just no story at all?
People can now claim a share of voice that is equal to or larger than that of companies, employees can now develop support networks that cross the traditional hierarchical organization charts, and people can once again behave in business and commerce - tribally, humanly, and socially. This is often referred to as earned media, but could be owned media as well.
I help companies (both B2C and B2B) figure out what all that means for their business model, CRM, sales and communication - resulting in innovations and strategic opportunities, below and above the line.
Like to know more? There's a number of ways I could inspire your business.
Conference, seminar or internal speaker:
Some of my references are Aarhus School of Business, Aarhus University, IT University of Copenhagen, Børsen Forum, IBC Euroforum, CRM Academy, IFRRO Reputation Management Conference.
By contract or freelance on projects (I can step in and out through your process):
Dialogue and CRM references - MyTravel, Movia, Berlingske Media, Tivoli, Neutral, Grundfos, Home.
Social Media Marketing references - Falck, Mediecenter Danmark, GivBlod, Forsvaret, Hasselblad USA, Energi Nord, Carlsberg.
Feel free to connect with me through my various social presences or by the more traditional ways, by phone +45 42 70 19 80 or by e-mail jonas@ingvardsen.eu