Ira Cohen

Versatile, resourceful, entrepreneurial, experienced, creative. Extensive experience in multi channel marketing, consultative business account management and development, marketing plan implementation and management. Specializing in social media, content development and curation, email and postal direct marketing, newsletter and collateral writing and design.

I'm well versed in managing and trafficking RFP's, planning and implementing media insertion orders, vendor selection and negotiation, client and vendor document preparation and organization, budget management and reporting. I’ve handled logistics and booking for industry trade show participation, exhibit planning, creation, furnishing, etc.

I have a passion for researching media, competitive analysis, case studies, best practices, news and trends, etc. I'm experienced in CRM and lead administration, coordinating and managing online meetings, social marketing program development, engagement and analytics, reputation monitoring.

I excel as a team member, team leader and autonomous manager, efficiently manage multiple projects, prioritize and meet tight deadlines, analyze and solve problems in fast-paced, high-pressure environments. I see the “big picture” while focusing on the important details. I have excellent written and verbal communication skills.

I’m a people person who consistently engages prospects, clients and vendors, by phone, in person and online, and have a successful track record of direct marketing account management and development. I’m committed to adding value through hard work, determination and persistence.

Specialties:

Competitive and Market Research

Consensus Building and Teaming

Customer Relationship Management

Marketing Program Performance Analysis and Optimization

Integrated Marketing Best Practices and Benchmarking

Social Community and Content Management

Profitability Improvement

Budget and Cost Control

Marketing Communications Project Planning and Implementation

Vendor Negotiation and Management

Event/Trade Show Management

Database Development and Management

Customer Acquisition and Retention

Lead Generation and Qualification

Professional Marketing Communications Solutions Contractor
January 2005 – Present (8 years 5 months)

How may I assist you?