As a social media and branding strategist, Irene guides businesses, executives, and professionals to make smarter choices and achieve success by leveraging digital and social media . This includes managing their online brand and reputation, engaging their unique audience, and aligning their efforts with their overall business objectives. Having spoken everywhere from college campuses to AARP's national convention, and from businesses of all sizes to non-profits and professional organizations, Irene believes that all of us, digital natives and digital newcomers alike, have much to learn about how best to engage with the rapidly evolving social web.

Irene teaches social media marketing at UC Berkeley, California State University, East Bay, and San Francisco State University.

A California native, Irene was raised in Southern California and has lived in Northern California for over two decades. With a lifelong passion for community service, Irene has held leadership positions in civic, cultural, educational and non-profit organizations.