Irving Frydman

I am Chief Branding Officer and Principal of B2B Marketing Insights, a Toronto-based public relations and marketing consultancy focused on the Information Technology (IT) industry. I translate marketing strategy into action and results that matter by crafting PR strategies, media relation tactics, and generating content that drives customer engagement. Marketers have been transformed into educators.

I'm passionate about the Canadian technology industry and our country's competitiveness in the global marketplace.