Janine takes a holistic approach to branded editorial strategy, working backward from distribution channels (in-app, social, email, web) to get the right content in front of the right reader at the right time. She is an architect of always-on ecosystems with reach, a leader of marketing and multimedia teams, and a shaper of brand voice.

She is currently leading WhatsApp's owned and operated channels (in-app + web) and the teams behind them. Previously, she led content teams at Cash App/Square and Airbnb.