User Experience & user researcher Consultant. Works on user experience, usability, user-centered design, empathic design to provide engaging, usable and persuasive services. Enjoy simplifying processes. Promoting the value of user research. Advising on human centric research.

Worked 15 years in New York City including six at Columbia University, and five years in Europe (Barcelona). Native of Barcelona.

I believe in simplicity, less is more, simple is better; don´t ask users, watch them.