Jay Massey

P. Jay Massey

An Optimistic Business Leader Who Thinks Like a Scientist and a Philosopher—Translating Complexity into Clarity

Hi, I’m Jay Massey—a CMO, entrepreneur and strategist who approaches business like a scientist and a philosopher. My career has always been guided by a simple but powerful question: Can we do this better? Whether in IT, cybersecurity, finance, or business strategy, I look for patterns, challenge assumptions, and distill complexity into clear, actionable insights.

From Data to Strategy: Making Tech Work for People

From leading cybersecurity marketing at Hixardt to driving digital transformation at the University of West Florida, I’ve spent decades bridging the gap between technical complexity and human experience. My approach is rooted in perspective—the long view, one that considers both human behavior and the vast scales of time. Technology should serve people, not the other way around, and I thrive at the intersection of marketing, innovation, and strategy.

Entrepreneurial & Corporate Experience

✅ Cybersecurity & IT Leadership – Translating technical depth into compelling strategies
✅ UI/UX & Digital Accessibility (#a11y) – Ensuring tech is intuitive, inclusive & impactful
✅ Generative AI & LLM Prompt Engineering – Exploring AI’s role in reshaping business strategy
✅ Strategic Storytelling – Crafting narratives that engage, convert & endure

Career Journey

CMO, Hixardt Technologies – Leading cybersecurity marketing & communications
Director of Web Services, University of West Florida – Overseeing digital strategy for 15K+ users
Co-founder/CVO, Coco Interactive – Driving UI/UX, brand development & accessibility training
Invesco, UPS, Schlumberger – Experience spanning finance, logistics, & energy tech
Entrepreneur – Founded Florida’s first mobile video rental service, co-founded a digital design & publishing firm

Beyond Work

🌍 Mentor & Advocate – Supporting future business leaders through UWF’s Executive Mentor Program
🚀 Explorer at Heart – Engaging with deep time, AI, philosophy & science
🚴 Active Lifestyle – eSkating, traveling, advocating for micromobility & sustainable cities

Let’s Connect

I thrive in spaces where tech, business, and human insight intersect. Whether you’re looking for a forward-thinking CMO or just want to chat about AI, cybersecurity, or questions about our universe, let’s connect.

📍 Find me on LinkedIn, or check out my Instagram for snapshots of life’s small moments of joy.