John Benfield

An experienced senior executive with a unique combination of strategic and business experience. His career began with the Colgate-Palmolive Company where his experience included 16 years of various brand management and general marketing positions, finally leaving Colgate as Director of New Business for Colgate U.S.

Subsequently joined R.G. Meadows, Inc., a Top 3 US Promotional Radio and Marketing Firm as Executive Vice President of Operations , later became Chief Operating Officer, and Presedent. As President, led the company through an LBO and brought it public (NASDAQ Small Cap CMKG) as its President, Chief Executive Officer.

After leaving CMKG, founded, Wall & Madison LLC.

Widely recognized for his ability to identify and give dimension to new growth and revenue stream opportunities and to effectively align resources and execute against them.

Career milestones: Director of New Business/Colgate US, Founder and CEO of CoActive Marketing Group, Inc. (Nasdaq:CMKG); CEO of Next Jump Direct Marketing.; Founder/Managing Partner, Wall & Madison LLC.