Jerry Rice

In the ZIP Code in and now dentist to have paid to come up in that search will come up on that results page and it's just an unusual sort of bidding process that goes on and you want to get yourself. Up so that your visible always on the first page of this search anything beyond the first pages considered invisible but not necessarily the others that the top banner on a Google. Search which has paid search them as all the other searches which are what they call natural result in the right column usually has more paid searches and then you click. on them in a generally send you to the website and make you pay Google for that click and then in the way of thought is to give Google a certain amount of money and they do that for you they put you in a position based on how much you want to spend and how much you're willing to pay per click is all pretty complicated and it's why we exist we try to do a lot of.