Jim Larrison
Executive and Founder in Chicago, IL
Jim Larrison is a visionary technology leader, entrepreneur, and builder of companies that sit at the intersection of data, media, communication, and human behavior. With a 30+ year track record of innovation, he is currently the Co-Founder and President of Larridin, an AI-powered platform redefining how enterprises measure and optimize productivity. Larridin delivers organizational fitness scorecards and actionable insights to help leaders align people, processes, AI, and technology with business goals—bridging the gap between financial performance and real-time execution.
Prior to founding Larridin, Jim was the Co-Founder of Firstup, a pioneer in personalized employee communication and data insight platforms, where he served as Chief Customer Officer. He also co-founded Dynamic Signal, a leader in employee advocacy and engagement, and was an early executive at both comScore (SCOR) and Adify (acquired by Cox), helping scale transformative platforms in analytics, advertising, and enterprise engagement.
Jim’s career has spanned leadership roles in product, sales, customer success, and corporate development, with a common thread: putting people at the center of technological transformation. He’s led high-performing teams at companies that serve Fortune 500 brands and has built customer-first cultures that drive adoption, loyalty, and impact.
He began his journey in research and software engineering at Kimberly-Clark and IRI, later serving in public sector leadership as Chairman of the Alexandria Sanitation Authority and contributing to local political and economic initiatives.
Jim is endlessly fascinated by how technology, media, and entertainment shape culture and behavior. He believes AI and the Internet are the most transformative tools since the printing press, enabling unprecedented creativity, intelligence, and human connection. With Larridin, he’s helping organizations harness these forces to build smarter, healthier, and more future-ready workplaces.
Jim splits his time between Chicagoland in the summer and Scottsdale in the winter. If you're nearby, he'd love to connect over a drink or a big idea—just text him anytime.
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