Jinal Shah

By Day:

I am a Digital Strategist at JWT New York. With over six years of experience (both in-house and agency) I have worked for leading brands such as GE, American Express, The Economist, Food Network, T. Rowe Price and Macy's in areas of digital brand building, content strategy and social media.

At JWT, I steer my clients towards employing digital thought-leadership, trans-media storytelling and game mechanics into everyday brand experiences. I blog about the Internet and its many wonders at: http://www.constantbeta.com

By Night:

I am an aspiring fiction writer. I've got some (paused!) story-telling experiments on the web if you care to explore. www.dsplaced.com

( If you see carefully, you'll notice that there's an alpaca in the picture that I'm trying to pet - in case you were wondering )