CURRENTLY: Sr. Dir. Global Social Media @ Stuart Weitzman
INDEPENDENT PROJECTS: acquisition strategy for mobile games, consulting for whisky tasting society
Social Media Strategist and Community Manager with experience in entertainment, consumer packaged goods, mobile, and beauty. Past projects include: launching social media campaigns for Beats by Dre, rebranding of social media channels for Playboy, and social media strategy for J BRAND Jeans.
Background includes conducting performance marketing analysis, delivering postmortems on campaigns, creating social media calendars, constructing content management templates, curating brand content, building brand books for interns/coordinators, producing content for community engagement, and presenting strategy to clients.
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