A guru in brand marketing, Joey Hodges is a seasoned marketing and buzz building public relations professional with experience in brand launches, product publicity, media planning and buying, strategic and experiential event conception and execution. Drawn to innovation, Joey has worked in brand marketing for companies such as ZICO coconut water, popchips, FUZE Beverages, NOS energy, and jetBlue Airways.

Joey has helped brand innovators and category leaders reach their goals by creating and implementing fully integrated 360˚ experiential marketing programs. Joey has had numerous responsibilities including brand marketing strategy development, full-service event production and execution, field marketing team management, national tour management, national retail marketing campaign development and execution, sponsorship negotiations, celebrity/talent brokering and generating press.

Joey holds a Bachelor of Arts Degree in Mass Communications with Magna Cum Laude Honors from CUNY-Hunter College.

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