A guru in brand marketing, Joey Hodges is a seasoned marketing and buzz building commnications professional with experience in brand launches, product publicity, media planning and buying, strategic and experiential event conception and execution.
Drawn to innovation, Joey has worked with brand marketing for companies such as ZICO coconut water, popchips, FUZE Beverages, NOS energy, FRS, Samsung, jetBlue Airways amongst others.
Joey has helped brand innovators and category leaders reach their goals by creating and implementing fully integrated 360˚ experiential marketing programs. Joey has had numerous responsibilities including brand marketing strategy development, full-service event production and execution, field marketing team management, national tour management, national retail marketing campaign development and execution, sponsorship negotiations, celebrity/talent brokering and generating press.
Beyond brands, marketing and public relations, Joey also lends his expertise to important humanitarian, social and charitable causes. Working closely with socially conscious organizations, Joey seeks to forge creative cultural initiatives for a socially-minded generation.
Joey holds a Bachelor of Arts Degree in Mass Communications with Magna Cum Laude Honors from CUNY-Hunter College and is currently Director of Earned Media at Swirl. www.swirl.net
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