Joel Marans

I drive innovation and solve communication challenges through creative uses of technology.

When I'm not fulfilling my duties as a proud papa & husband, I manage Creative Communications for Softchoice, one of the largest IT solution providers in North America. My team is responsible for sharing and marketing the Softchoice story through print, digital, social and PR channels.

I also write TheSocialWhat.com, a resource providing practical, tactical social media advice for organizations looking to improve employee and client relationships using social media.