John Yedinak

It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena... the rest

- Theodore Roosevelt

Building a media company that is profitable and having fun doing it. Our properties include Reverse Mortgage Daily, ReverseBase, and Senior Housing News.

In only a few years, we've built the two largest and most influential online media brands covering the reverse mortgage and senior housing industry.

Through these years, I've been lucky enough to speak all around the world about the industries and people we serve everyday. Groups like:

  • European Financial Marketing Association
  • Mortgage Bankers Association
  • National Reverse Mortgage Lenders Association
  • Sparkt and more