John Drachman

I'm the team leader, senior writer and director of AlphaSegment, a creative resource for financial professionals.

As an award-winning writer, I have developed marketing communications initiatives for dozens of money managers for more than 20 years.

With executive experience in the investment industry, I combine editorial skill and marketing knowledge in helping advisors, money managers and service providers to grow and retain assets.

As a Series 7 Registered Representative, I also understand the strategic challenges faced by financial professionals. Applying sound journalistic principles to the story telling process, I have the creativity and industry expertise to turn complex ideas into compelling and actionable messages.