John heads up Social@Ogilvy -  Ogilvy's global, social media marketing and communications practice. The world's largest network of social media strategists, the team believes in the power and impact of truly integrated social media business solutions. He drives senior client engagements, the development of Ogilvy's social planning framework, and a global training program for staff and clients, alike.

He has developed and executed enterprise social media strategy for the Ford Motor Company, Nestle, IBM, Coca Cola, and DuPont - including work winning a Silver Lion at Cannes. He has launched a single brand Facebook initiative in 20+ countries, helped telcos in Australia and Greece adopt social care and marketing and consulted with consumer goods marketers in Turkey. John is a Web 1.0 graduate. As Creative Director at Discovery Communications, he transformed a single web site into 14 Web communities and services from DiscoveryKids.com to Animalplanet.com and more. In the early nineties, John headed up the digital studio for the joint ITV venture between Viacom and AT&T to invent interactive television.

John serves on the board as past president of the Word of Mouth Marketing Association. He teaches graduate studies in Digital Influence at Johns Hopkins University. He publishes a popular social media business blog The Digital Influence Mapping Project - http://johnbell.typepad.com – syndicated to Social Media Today. He contributes to many more. His twitter handle is : @jbell99

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