John is an experienced industry analyst, business analyst and strategy consultant. John is the founder and president of Comscient Group a digital media and advertising technology research and advisory services firm. Comscient provides strategy consulting, corporate development and business development advisory, market intelligence, industry insight, M&A transaction and due diligence support, social media strategy audit and effectiveness evaluation, social media listening and analytics, and technology planning, vendor evaluation/selection and procurement due diligence consulting services.