Jonn Benedict Lu is an Economics & Political Science graduate from Columbia University in New York City. After a stint at the United Nations and the abandonment of the dream to become a career diplomat, he has worked in various fields including legal services marketing, technology start-ups, venture capital / angel funding, brand consulting and pre-IPO preparatory work. In 2004, he pursued a personal interest in documentary film making, attaining a MFA in film. He directs and produces social and marine-related content. A zealous weekend warrior, he is a rock climbing instructor, triathlete and multi-terrain adventure racer. When not slacklining, running around climbing trees, rocks and urban structures, he's in the water as a SDI / TDI and NAUI Scuba Diving / NAUI Technical Diving Instructor and Freediving Instructor. An avid freediver, his personal static breath-hold record is 6 minutes. Jonn is also the Founder and Resident Instructor of the Project X Team, the largest and most active not-for-profit extreme sports group in Hong Kong. He joined Shark Savers in 2010 as a Volunteer Leader for Hong Kong, and subsequently became Shark Savers' and WildAid's Regional Director (Asia Pacific), covering the key beachheads of Singapore, Malaysia, Taiwan, Macau, Hong Kong, Shanghai, Beijing, and most recently the Maldives. A Singaporean Chinese, he is launching Shark Savers and WildAid campaigns, motivating grassroots volunteer networks and forming partnerships in the region. www.FINishedwithFINS.org is now the largest campaign ever organized for shark conservation, featuring over 650 of Asia's most engaging, influential and powerful celebrities and personalities.