Higher Ed marketing is at a crossroads. Our capability to measure and track overwhelms our capacity to create. Our CRM software works at odds with our RCM budget models. Our own acronyms have become obstacles we must dodge on the page and on camera.

This gray area is where I thrive — using words to close the gap between print and online; faculty and staff; interview and story. I am also an active freelance writer/blogger and occasional speaker on the conference circuit.

Email me at [email protected].

But first, some samples of my work ...

Podcast Appearances/Interview:

• Live from CUPRAP: The AI Gold Rush
• Live From AMA: Hot Takes On Higher Ed Branding
• Thought Feeder Episode #43: Peering Over the Fence
• Inside Drexel's "Ambition Can't Wait" Campaign - Craig Kampes and Joe Master
• Ambition Can’t Wait: An Awareness Campaign
• Social Media Consortium vs. Manager at Drexel University
• Slice Communications: an Interview with Joseph J. Master, Drexel University

Higher Ed Writing:

• A Measure of What Truly Matters (written during COVID-19 pandemic)
• Let’s Get Real About the Social Media Hug Machine
• Inside Higher Ed: Author Profile (blog posts)
• Why Joseph Master is Banking on Higher Ed Storytelling
• Campus Sonar Blog

Video:

• Ambition Can't Wait Commercial
• Because Family Can't Wait Commercial
• Short doc: The Story of Darion Porter
• Commercial: Temple University's College of Liberal Arts
• Ta-Nehisi Coates | A Deeper Black: Race in America

Interview:

• Polite Need Not Apply: A Q&A With Mary Gaitskill
• Q&A: Yolanda Wisher is Philadelphia’s Poet

Long-form:

• It Will All Be Over Soon (Argentina)
• When the Mac Came to Market Street

Profiles: