I'm a Creative Director based in Sydney, Australia. I've been coming up with ideas for interactive things since the first dotcom era. I've written code and copy; designed web sites, games and mobile apps; developed concepts for television commercials and content production. I grew up on the Gold Coast surfing, skating and writing the occasional BASIC computer program on my Vic 20. At University I started studying engineering and graduated in design. Most importantly my de facto home, the computer graphics lab exposed me to the web. Whilst working in architecture in the 90s I designed and coded my way to a role with Deepend which was founded by Simon Waterfall. I led the creative team as a Design technologist and helped Deepend Sydney win their first One Show Interactive award. As Head of Digital for Emery Frost Design my work was published in the 10th Communicaton Arts Interactive Annual. I joined NetX as a Creative Director in 2006, Australia’s largest interactive agency. NetX provided a transition to an advertising focused environment. After working with M&C Saatchi for 5 years I joined R/GA in Sydney to help establish their new office. I'm now based at R/GA San Francisco. My work has been recognised by D&AD, Cannes Lions, The One Show, The Webby Awards, Caples, Adfest, AWARD and The FWA.
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