Juan Pablo Aranda

"I am a Warsaw-based Creative Director and Senior Designer with over 15 years of international experience. My journey began in Chile, where I founded my own studio and developed a rigorous, entrepreneurial approach to design. Since moving to Poland, I have shaped the visual narratives of industry leaders like Allegro, Żabka Group, and Biedronka.

I specialize in bridging the gap between high-end branding and digital product design. My work is deeply influenced by my passion for industrial design and music culture—I’m an avid vinyl collector and music critic—which grants me a unique perspective on the 'culture of the object.' I don’t just create visuals; I build strategic, timeless experiences that resonate with global audiences."