Juan de Antonio Rueda

head of Sales and Ecommerce Optimization

Wide experience in Tech Companies and Marketplaces with a focus in business development, new business generation and Ecommerce optimization. Self-motivated with a mentality of getting things done, used to work successfully in fast-paced environments. Strong analytical skills with a deep knowledge of Excel.

HIGHLIGHTS

✔Decision making based on the analysis of demand, destination and partner metrics to implement accordinglystrategies to increase revenue.

✔ Built Partner Success team for South of Europe hiring 20 people and interviewing more than 60 people.

✔ Support in building the Training and Coaching teams for EMEA.

✔ Organize and participate in more than 70 events and webinars in Spain and Portugal with +2k partners.

✔ Key participation in the migration of Homelidays, Toprural and HomeAway Spain and Portugal brands to Vrbofrom the business perspective achieving 110% of setted targets.

✔ Management of outsourced call center based in Prague with the objectives of acquiring and renewing the supply(+30% conversion rate increased). Management of outsourced call center based in Madrid for special projectsregarding EMEA lead generation (+400k leads generated) and organization of acquisition and optimizationevents.