Juan Marcos Bouthemy
Multiplatform Publishing Director in Buenos Aires, Argentina
Juan Marcos Bouthemy
Multiplatform Publishing Director in Buenos Aires, Argentina
An experienced content publisher who has led and shaped product operations across the multiplatform media ecosystem (web, mobile, social, OTT, wearables).
I've strategized digital curation & publishing workflows and processes for a top magazine publisher (Perfil), for the biggest outlet for news in Spanish (Clarín), for the #1 broadcast news organization in Argentina (Telefe Noticias), and currently for the Paramount+ streaming service in its rapid expansion in terms of number of markets and users served.
Both I have managed all kinds of CMS for O&O websites and mobile apps, and I've pushed, implemented and upgraded content publishing initiatives through third-party services, including social media, news feeds, messaging, video and live-streaming platforms. Notably, a series of pioneering content experiences in messaging apps, and also the revamp of a network of YouTube channels--which grew beyond the million subscribers.
My background is in Journalism, but my work has always been in the intersection of content, tech, product, and business. So I care a lot about audience metrics, user experience and customer engagement. My passion: how different mixtures of people, tools, and operations can build, expand and preserve the value of content across platforms.
Always eager to learn, to share and to collaborate more in the vast content publishing field.