+15 years of experience in digital marketing and advertising. After +5 years of digital agency-side experience (social media management, media planning, advertising campaign management) since November 2015, I work at El Corte Inglés. My current role is head of digital and I manage a team of 5.

I am also proud to be invited to speak at Be Insight 2023, EVOLVE Digital Transformation Summit 2022, Conf TSE 2022, Think Conference 2018, Clicksummit 2015, and at Mashable Social Media Day Portugal 2014 and 2012.

I share my knowledge with students at Lisbon Digital School, Flag Lisbon and Porto, ISCTE, IPAM, IPL - Instituto Politécnico de Leiria, UCP -Universidade Católica Portuguesa Porto and I was a guest teacher at the Porto Business School.