Julia Serafina

Entrepreneur | Digital & AI Strategist | IFBB Pro Coach | Sports Nutritionist | Brisbane, Australia

Julia Serafina is a Brisbane-based entrepreneur, Digital & AI Strategist, and IFBB Pro League Coach, working with clients across Australia and globally. Known for building high-performing systems and transformation-driven results, Julia Serafina operates at the intersection of digital strategy, intelligent systems, and performance-based nutrition.

Pro Edge Sports Nutrition

Coach | IFBB Pro Athlete | Sports Nutritionist

As an IFBB Pro League athlete turned coach and sports nutritionist, Julia Serafina leads Pro Edge Sports Nutrition - a results-focused coaching service designed for individuals serious about body composition, performance, and transformation.

Working with both lifestyle clients and competitive athletes, Julia combines evidence-based nutrition, structured training principles, and real-world accountability systems to deliver sustainable results. Her approach goes beyond generic plans - focusing on precision, education, and long-term success.

Pro Edge Sports Nutrition supports clients through:

• Body recomposition and fat loss
• Competition preparation and stage coaching
• Custom nutrition and performance strategies
• Behaviour, mindset, and habit optimisation

Her background as both an athlete and practitioner allows her to bridge the gap between theory and execution - delivering outcomes that are practical, measurable, and aligned with each client’s goals.

Serafina Digital

Digital & AI Strategist | Systems Architect | Kajabi Specialist

Julia is also the founder of Serafina Digital, a Brisbane-based digital and AI strategy studio helping creators, coaches, and entrepreneurs simplify their technology, build intelligent systems, and scale online with clarity.

Holding two degrees in Marketing and recognised as a Google Products Specialist, Julia brings a strategic, systems-first approach to digital business - moving beyond fragmented tools and disconnected platforms.

Serafina Digital specialises in building high-performing Kajabi digital ecosystems - designed for business owners who want an all-in-one platform that integrates their website, offers, marketing, automations, and customer journey into a single, scalable system.

Services include:

• Digital strategy and systems architecture
• Kajabi website design and full platform builds
• AI integration and automation workflows
• Funnel design, lead generation, and monetisation systems
• Affiliate marketing strategy and digital product ecosystems

Rather than focusing on isolated tactics, Julia designs cohesive digital infrastructures that are built to perform, convert, and grow with the business over time.

Based in Brisbane, Australia, Serafina Digital works with clients locally out of Chermside and Northlakes by ppointment and globally via Zoom, supporting modern businesses entering the AI-driven digital era.

Operating from Brisbane, Australia, Julia Serafina works across digital strategy, AI systems, and performance-based nutrition, supporting clients locally, Australia-wide, and globally.