Dog Father. Growth Marketer. Brand Builder. Thought Leader.

I am currently the Chief Marketing Officer at Nashville-based Outback Presents, leading a team of tour marketing and creative professionals in the promotion of ticket sales to best-in-class comedy shows, festivals, and music experiences that include the likes of Nate Bargatze, Shane Gillis, Nikki Glaser, Bert Kreischer, Taylor Tomlinson, Theo Von, Jason Isbell & The 400 Unit, Old Crow Medicine Show, and Alabama (to name a few). In the last year, our team promoted 1655 shows, across 283 cities, and sold over 4.5 million event tickets, together.

In my two prior endeavors, I served as Head of Growth Marketing at OWYN (which recently sold to The Simply Good Foods Company for $280M) and consulted as Head of Marketing at Sockwell, delivering record-setting growth (+45.4%) in 2023.

A creative with the ability, experience and follow through to turn vision into reality, I specialize in growth-stage marketing. In this niche, I help organizations establish brand, launch strategy, product extensions, content creation, and marketing planning.

I have honed my craft in organizations of all sizes including Reynolds American, Mattel Toys, Kenny Chesney’s Blue Chair Bay, Asurion, M Street Entertainment Group, Burn Boot Camp, ABinBev, Sockwell, OWYN, and now Outback Presents over my 20+ year career. My experience spans a multitude of industries including tobacco, toys, liquor, insurance, hospitality, apparel, health & fitness, nutrition, small appliance, and live entertainment. I also edit video and developed much of the paid video content during my time at Drinkworks (Final Cut Pro).

I earned my Bachelors in Marketing from Arizona State University and added 4 concentrations to my MBA (Brand Management, Marketing, Human Organizational Performance & Corporate Strategy) from Vanderbilt University's Owen Graduate School of Management.

My biggest joys in life are live music, skiing and spending time with my English Bull Terrier, Whiskey Richard. I am a proud Detroit native living in Chattanooga, TN. Though I no longer live in the “D”, I am loyal to my roots and travel back often to supporting all things Detroit.

For more info, downloadable resume, content samples and references please visit my LinkedIn profile

https://linkedin.com/in/justinastonhawkins