Well, you can see my name is Yair Katz, but everyone around me call me by my last name, Katz - even my wife and little daughter :) I like to think of myself as a highly, out of the box, conceptual thinker and a unique kind of visual experience designer. The thing that motivates me the most about design (conceptual or visual) is the impact and experience the person who is going to see or use what i create will go through. I'm very: likable, easy going, cynical, confident and some people even say talented (although i don't really believe them).
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