I'm an accomplished senior marketing and communications executive with specialties in branding, public relations, and social media strategies. More importantly, I possess more than 20 years of corporate and agency experience developing and implementing local, regional, national, and global integrated marketing programs for a wide range of firms, from start-ups to major Fortune 500 brands, in the technology, cable/telecom, media, sports, entertainment, professional services, consumer products, and non-profit domains.

Currently, I'm the founder and president of Caddy Marketing and Communications, Inc. (CMAC), a marketing, PR, and social media consulting firm specializing in the planning, design and execution of cost-effective communications strategies and programs for small and mid-sized businesses (SMBs) operating in multiple industries. Previously, I held global corporate communications positions at industry-leading, multibillion-dollar international concerns Technicolor, Dassault Systèmes, and Symantec, and senior account management roles at two of the world's leading and most respected PR firms, Weber Shandwick Worldwide and FleishmanHillard.

Interestingly enough, I began my career as a sports marketing manager, where I worked with some of the most prestigious organizations and companies in sports. These clients included such notable entities as the Association of Volleyball Professionals (AVP), ESPN, National Football League (NFL), International Management Group (IMG), Major League Soccer (MLS), MGM Grand, Mirage Resorts, PGA TOUR, World Cup USA 1994, SET Pay Per View, and SHOWTIME Networks.