I started down the information super-highway about 25 years ago and quickly found myself telling brand stories in cyberspace.

A handful of us survived Y2K and began repopulating the interwebs with cat photos and comments about bacon. No apologies, it was needed for us to move forward as a species.

Over this time, I founded some companies, developed some interesting projects (ARG and Transmedia), worked in experience design and invented some neat things. My creative approach to problem solving has taken me down some very interesting paths.

The path I'm most frequently on these days is monitored by Strava and powered by Bianchi. The wind in my hair, bugs in my teeth and 130lbs of pressure between me and the asphalt, that's how I roll.

Also, I play hockey, guitar and the fool.