Kevin McFall - MBA, is a digital and brand strategy expert, leveraging the disciplines of marketing, product management, and business development to impact entrepreneurial driven organizations with precision. Cool, calm and connected, he is a media and technology inspired thought leader. He operates Red Clay Digital, and leads marketing, digital strategy, and licensing for the iconic EBONY and JET Magazines. He has put strategy to practice for companies like the NewME Accelerator, the RLJ Companies (OppsPlace.com), NewFuturo.com, Professional Diversity Network, IAC, UptownMagazine, VIBE, and many others.
Earlier roles included VP, Global Business Development and Product Strategy for Cision; co-founder / VP of Product and Content at RushmoreDrive.com (the IAC vertical search portal); and pioneer of Social TV and the Electronic Program Guidance (EPG) service Zap2it.com (America's fave TV, Movie, & Celebrity destination), where he was Head of Affiliate Products and Programs for the Tribune Media Services division.
A husband, father, community leader, House music historian and one of the first ever PR pros of the genre; he enjoys snowboarding, cycling and sports cars. Through a digital lens, he strives to shatter and disrupt all notions of what it means to be a renaissance man.
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