Kevin McFall - MBA, is an avid thought leader and practitioner of digital transformation, who leverages the disciplines of marketing, technology and strategic partnerships to impact entrepreneurial driven organizations with precision. Cool, calm and connected, he is a media and technology industry veteran who operates the Red Clay Digital consultancy, and leads marketing, digital strategy, and licensing for the iconic EBONY and JET Magazines. He has also put strategy to practice to accomplish digital transformation and product development initiatives for companies like the NewME Accelerator, the RLJ Companies (OppsPlace.com), NewFuturo.com, Professional Diversity Network, IAC, UptownMagazine, VIBE, and many others.
Earlier roles included VP, Global Business Development and Product Strategy for Cision; co-founder / VP of Product and Content at RushmoreDrive.com (the IAC vertical search portal); and pioneer of Social TV and the Electronic Program Guidance (EPG) service Zap2it.com (America's fave TV, Movie, & Celebrity destination), where he was Head of Affiliate Products and Programs for the Tribune Media Services division.
A husband, father, community leader, House music historian and one of the first ever PR pros of the genre; he enjoys snowboarding, cycling and sports cars. Through a digital lens, he strives to shatter and disrupt all notions of what it means to be a renaissance man.
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