Peter A. Wachtel

★Chief Creative Kid @KIDToyology® (Playful Product Design & Innovention) A “KID at Heart"... Lives and breathes the market place of Toys and Cool products every day as a Designer, Inventor, Teacher & Writer in the Toy and Product Design industries while having Fun (Left & Right Brained).

★Award Winning Creative Design & "Innovention" for: Toy, Product, Direct Response & Video Game Design, Graphics & Package Design, Theme Park & Entertainment Design, Creative Direction, Ideation, Inventing, Branding, Writing for Design Publications, Design Education & Cartoon Voice-Overs...

★Designed, Developed & Invented more than 500 products for the Toy, Product, Direct Response & Video Game industries & Featured: ID Magazine, Playthings, Toy Book, TD Monthly, KidScreen, WSJ, Inventors Digest, The Today Show, CBS Early Show, Gene Simmons Family Jewels, Food Network's Sugar Dome, Everyday Edisons, The Smithsonian, The Tonight Show with Jay Leno, wrote numerous articles on toys and products, along with 2 books on Toys.

★Worked with some of the Biggest Toy & Product companies in the World: A Squared Entertainment, Quirky.com, Cookie Jar, Tyco Toys, Marvel Entertainment, Jakks Pacific, Playmates, 4 Kids Entertainment, Six Flags, Equity Toys, Intex, Manhattan Toy Co, BAMKO, Strottman, FAO Schwarz, Hooga Loo Toys, Promotional Partners, McDonalds, PDP, Funosophy, Fun & Function, Buzz Bee Toys, Disney, Dream Works, Universal Studios, Mattel, Sesame Street, Crayola, WB, Hasbro, Floppets, MIT Toy Lab, Otis College of Art & Design, Ai Hollywood, Pratt, Parsons & CCAD, and was President of The Southern California Toy Association.

“I Play, therefore I am”… (designer+inventor+teacher+writer=creator)

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