With over two decades of building brands like Blue Cross, Nissan Automotive, Kahlua, KFC, Church’s Chicken, Hotwire.com, Herbalife, TiVo and recently Kaiser Permanente, Kristin has a keen sense of what it takes to create a meaningful experience for all audiences. She’s worked at TBWAChiatDay, Cliff Freeman & Partners, in both New York and Los Angeles before going client-side in 2002. As part of her senior brand strategist role at KP, she was a creative thought partner in designing new member on-boarding, low contact member retention strategies and preventive health innovation programs. She designed a wide variety of branded experiences for KP’s sales and service centers and multiple consumer events, including several music and health oriented concert series. Additionally, she has curated music playlists to support engagement/loyalty efforts to encourage members to use music to positively impact their health. It’s also worth noting that she’s done brand management for Lionel Richie and Enrique Iglesias in conjunction with their management company, the Firm while Managing Director at Facet Creative. Kristin enjoys beats, playing guitar, painting, astounding experiences and all things Italian.

Her music and technology articles for the HuffPost Blog can be found here: http://www.huffingtonpost.com/kristin-juel/shazams-grammy-prediction_b_4704682.html. Most importantly, she is a chapter-starting, card-carrying member of live-music-rocks-any-night-of-the-week club.