Karl Saynor

I help brands, business and start-ups do 'digital stuff' better. From product visioning, needs analysis, experience definition and detailed design, I bring clarity, rigour and generally a strong opinion to whatever I do.

Like most who have been in digital for some time, I've tackled a wide variety of industries, platforms and technologies. I would say however that my specialities are eCommerce, enterprise and complex systems, mobile applications and above all, establishing (and delivering against) a strategic experience vision.

Here's what I generally do:

  1. Work with board execs helping them define and implement digital strategy
  2. Keep a razor-sharp focus on balancing business objectives and users' needs
  3. Quickly build credibility with clients as a digital expert and UX champion
  4. Challenge the status-quo and the accepted way of doing things
  5. Develop a strong and genuine rapport with all members of a project team

Having a combined management consulting and digital agency background, I'm articulate, personable, and commercially-astute and excel in distilling complex problems into straight-forward solutions.

I particularly enjoy working with fellow web entrepreneurs: I like helping them transform an idea or vision into a detailed product strategy, definition and user experience. My work in this area is often used to support early stage and Series A funding rounds.