Larry Vincent is a brand strategist, author, speaker, photographer and lovable nerd. He is the Executive Director of UTA Brand Studio. Over the past two decades, he has developed strategies for some of the world’s most beloved brands, including CBS, Disney, Coca-Cola, Four Seasons Hotels, MasterCard, Mattel, Microsoft, the NFL, Sony Playstation, The Home Depot and vitaminwater. His last book, Brand Real, was selected by strategy+business as one of the best business books of 2012. His first book, Legendary Brands, was translated into 7 languages. When he's not writing for his blog Occasional Story or speaking about brands, he dabbles in photography and writes on Jordan's Journey, a blog about the inspiring adventures of his daughter in her ongoing battle with cancer.
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