Larry Vincent is a brand strategist, author, speaker, photographer and lovable nerd. He heads up The Brand Studio at United Talent Agency. Over the past two decades, he has developed strategies for some of the world’s most beloved brands, including CBS, Disney, Coca-Cola, Four Seasons Hotels, MasterCard, Microsoft, the NFL, Sony Playstation, The Home Depot and vitaminwater. His new book, Brand Real, was published in March, 2012. It is a guide for managers and entrepreneurs who want to build powerful brands by delivering exceptional experiences. His first book, Legendary Brands, explored the storytelling potential of consumer brands and was translated into 7 languages. When he's not writing or speaking about brands, he dabbles in photography and writes a blog about the inspiring adventures of his daughter in her ongoing battle with cancer.

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