Lars Schwetje

I am an experienced multimedia journalist, director and strategist. Based in the U.S., I’ve focused more than two decades on using television broadcasting, documentaries and news reports to inform an international audience about transformative events of our time. I thrive in large digital/broadcast organizations that encourage entrepreneurial leadership through cutting edge television/video productions, where I can steer production teams in varied approaches to content development and multimedia storytelling.

Multimedia directing and production

Lead teams of multimedia professionals across a wide range of techniques, from real-time, warzone reporting to complex, multi-camera productions and documentary storytelling. Plan and design production strategies and instruct video teams and on-camera talent on approach. Able to work collaboratively across departments, from entry to executive levels, establishing the necessary rapport with colleagues and video subjects. Develop professional digital video content that balances an organization’s need to reach a targeted market, while still appealing to a widespread audience.

Television and digital media strategy

Establish short and long-term digital roadmaps, defining strategies and approach and building video/television production departments to support goals and requirements. Able to conceptualize video/television products and capabilities, bolstering the message and extending reach of the larger organization. Develop comprehensive education programs, from training in digital media for individuals in underprivileged communities, to constructing media messages for civilian populations as part of peacekeeping efforts. Experienced in research and analysis to define the effective use of multimedia capabilities for delivering targeted messages to intended audiences.

Business development

Proven track record in monetizing television and online video by creating corporate franchise productions that support marketing efforts, and sponsored campaigns that reach targeted viewership. Deep understanding of the investments needed to translate video departments into profit-making enterprises. Experience collaborating with a range of departments within a media organization to meet revenue goals of multimedia projects, while still exceeding standards for journalism quality and integrity.