Lianne Farbes is the Founder and CEO of Digital Girl Media. A known staple within the New York media and PR scene, Lianne is a sought after digital consultant that has worked with some of the most influential names over the past 7 years within the beauty and lifestyle industries. Her award winning blog The Makeup Girl, has been featured in the pages of Lucky, InStyle and Ebony magazines and on Glamour.com.

She is an on air beauty expert that currently serves as a brand ambassador for Avon, Inc., RoC Skincare and Aveeno. She has also consulted with major companies like Unilever and their Suave, Dove & Ponds brands, several Proctor & Gamble Beauty brands, Johnson & Johnson, and Estee Lauder's MAC Cosmetics. She is also the founder of the highly successful online editor event Cocktails & Couture. A sought after speaker, Lianne can be found providing industry forecasts and other insightful information at many high profile blogging meetups & conferences nationwide.

Even though Lianne has achieved much success, to her the most memorable achievement is the collaboration with MAC Cosmetics on a capsule collection called "Bloggers Obsessions" that went on sale online in North America. Her shade, Hocus Pocus...an ode to the ever popular smokey eye, debuted on June 21, 2011, and sold out in a week.

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