Cooke Farrell

If you're unfamiliar with these terms, allow me to give you an example below.

This is Point Text

Within the above example, the written text "This is Anch...

These days, everybody knows that, to get top rankings in any of the engines, your site requires links. Not only any links, but links from quality sites and a great deal of them. A very important factor I have observed is that for all webmasters that are newer to SEO, they often over look the importance of "anchor text" or "link text" since it is often called.

Let me give you a good example below, if you're not really acquainted with these conditions. If you are interested in video, you will perhaps hate to read about link emporor.

This really is Anchor Text

Within the above case, the text "This is Anchor Text" may be the anchor text. Point text is simply the text used as the portion of a link. A while back (a few years now), the applications decided that, frequently, the text used as the anchor text of a link was a description of the target page. Therefore, knowing this, they decided to begin looking at the text of links to a page an incorporating what these links "said" about the page in to the algorithms used to rank pages.

To this day, Google still appears to provide the most weight to anchor text, but all of the machines utilize it somewhat.

It's also important to recognize that the anchor text of an link (at least today) still applies to that particular PAGE, not-to the entire site.

What does this mean? Well, it means that, to get the overall most bang for your buck from each and every link pointed to your internet site, you must do your best to ensure that the anchor text employed for each inbound link is related to the page that link is going to. This applies not just to exterior links (those from a different site pointing into a page within your site), but to inner links as well (those links pointing from one page of your site to another page on your site).

Internal point text is an region that the LARGE percentage of webmasters don't fully take advantage of. These are the links that you've complete get a handle on over, so you should do anything you can to make certain that the anchor text for each and every inner link in your site most useful reflects the target k