Lisa Harrison

Lisa Harrison holds an degree with distinction in media and communications from the Queensland University of Technology. Lisa has been actively involved in media for her entire career. Lisa has over twelve years experience as a marketing and media professional having headed up marketing programs for the RNA (Brisbane Ekka) and Birch Carrol and Coyle Cinemas. As a media professional Lisa has been at the forefront of the emergence of new media and its penetration into business-to-business communications. Lisa joined POMO in 2008 to head up the company’s strategic move into new media with a particular emphasis on Social Media. Since then, Lisa has conducted research and collaborated with industry to build a considerable knowledge base on social media marketing. Lisa is currently conducting research into the uptake of social media by businesses in South East Queensland and is working on a book. As well as working with a number of organisations to help them take the lead through social media marketing.