As President of Global Digital, Data & Analytics for Starcom MediaVest Group (SMG), Lisa Weinstein leads digital and analytics capabilities for the company. She oversees all aspects of SMG’s digital expertise, including online, mobile, social, search, performance marketing, data, and analytics. Lisa’s leadership serves as a digital guide for many of the biggest marketers in the world, including Coca-Cola, P&G, and Microsoft.

Since joining SMG in 2011, Lisa has established the company’s ranking as a leading agency partner with Facebook, Google, and Microsoft and forged early-adopter relationships with social analytics partners like ShareThis and Visible Measures. She is leading SMG’s transformation into a data-driven, digital, and content-led business currently accounting for a near majority of the total global business.

A testament to the digital capability built under Lisa’s leadership, Forrester Research recently cited SMG among the leaders in the new interactive landscape—the first time a media agency has received this acknowledgement from Forrester. Outside of her work with Media groups, Lisa serves as an advisor for a number of start-ups in the media and ad-tech base. She is also a member of Google’s Global Media Council, the Forbes Executive Women’s Board, the AAF Board of Directors, and the IAB Agency Advisory Board..

Lisa’s achievements have earned her numerous professional honors, including induction into the AAF Hall of Achievement and recognition in Advertising Age and Crain’s Chicago Business “40 Under 40,” iMedia 25 Innovators List, and MediaWeek’s “Media All-Star.”